The Chief

Like every Heritage Bicycle, The Chief is made by Chicagoans, loved by Chicagoans, and coveted by bicyclists everywhere.

Heritage Chief Standard Heritage Chief City Heritage Custom Chief

A strong bike demands a strong name, and “The Chief” conveys the fierce look of this classic diamond frame, while paying homage to Chicago’s roots. Before Chicago was a metropolis, it was a trading hub for many Native American nations, including the Pottawatomie, the Miami, the Illnois, the Chippewa, the Foxes, the Shawnee, and the Winnebago. Although urban legend has it that “Chicago,” translates to “smelly onion,” it is historically more likely that the word meant “great and powerful,” a sentiment we hope The Chief evokes in style and in use.